A Corvinus marketing doktori képzés 30 éve, 1993–2023: Hazai és nemzetközi kitekintéssel
Keywords:
marketing, media, communicationSynopsis
Three decades provide sufficient perspective for retrospection,
especially in the case of a young field of science. The Doctoral
Program of Corvinus University of Budapest (CUB), as a leading
hub of domestic marketing science, commands respect for its
journey thus far. As this rich volume convincingly demonstrates
numerous excellent domestic and foreign experts in marketing, have
emerged from this alma mater. The success of this program holds
great significance for the advancement of management sciences in
Hungary. It is only hoped that the achievements thus far can continue
to flourish in the coming years, serving not only the practical needs
but also the domestic and international scientific community.
Published
April 15, 2024
Print ISSN
2560-1784
Categories
Copyright (c) 2025 Corvinus Könyvek
License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
Berács, J. (2024). A Corvinus marketing doktori képzés 30 éve, 1993–2023: Hazai és nemzetközi kitekintéssel. Corvinus Books. https://books.lib.uni-corvinus.hu/index.php/corvinusbooks/catalog/book/25