A Corvinus marketing doktori képzés 30 éve, 1993–2023: Hazai és nemzetközi kitekintéssel

Authors

József Berács

Keywords:

marketing, media, communication

Synopsis

Three decades provide sufficient perspective for retrospection, especially in the case of a young field of science. The Doctoral Program of Corvinus University of Budapest (CUB), as a leading hub of domestic marketing science, commands respect for its journey thus far. As this rich volume convincingly demonstrates numerous excellent domestic and foreign experts in marketing, have emerged from this alma mater. The success of this program holds great significance for the advancement of management sciences in Hungary. It is only hoped that the achievements thus far can continue to flourish in the coming years, serving not only the practical needs but also the domestic and international scientific community.

Published

April 15, 2024

How to Cite

Berács, J. (2024). A Corvinus marketing doktori képzés 30 éve, 1993–2023: Hazai és nemzetközi kitekintéssel. Corvinus Books. https://books.lib.uni-corvinus.hu/index.php/corvinusbooks/catalog/book/25